Marketing Strategy - Business Plan Part 2
Phase 3: Increasing The Amount Of Each Client Engagement
When is the best time to do more business with a client? Right at the time that they're ready to sign your contract!
By ethically offering more of what will be of immense benefit to your client, you can easily increase the amount of each engagement by 20%, 50% and more. I'll show you a number of reliable, dignified, and highly productive techniques that get clients to increase the amount of the contract and appreciate you even more for doing so much in their interest.
Phase 4: Increasing Client Retention And Repeat Engagements
The real money in any practice is in repeat engagements with satisfied clients. This is frictionless marketing at its best. Once a client is satisfied with the outcome of having used your services, you've established a powerful bond of trust and credibility.
By simply showing these satisfied clients why it makes good sense to further engage your services, you can easily double your annual revenue with very little effort and expense.
You'll get comprehensive details and proven marketing documents for upgrading clients from a single assignment to steady, repeat engagement clients.
Phase 5: Reactivating Dormant Clients
This is one of the most profitable, and most overlooked, marketing strategies you can use for your practice. Few clients actually leave because of something you did. The truth is, most clients leave because of what you didn't do.
You didn't value their business enough to keep in close contact with them. You didn't take the initiative to show them more ways to benefit from using your services. You didn't express your appreciation for their business. You left it up to the client to do more business with you instead of fully shouldering that responsibility yourself.
In this chapter, I'll show you how easy and inexpensive it is to reactivate a sizable number of your dormant clients. As always, you'll get precise step-by-step instructions for maximizing your success. And once you've reactivated your dormant clients, I'll show you how to turn them into clients for life.
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