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Great News For People Who Hate Marketing

Do you hate the very idea of marketing? I don't blame you. What most people call marketing is really nothing more than thinly veiled "hucksterism." But the great news is, that type of slick approach does not work to effectively market professional services.

Instead, every Reverse Marketing technique is consistent with the professional way you conduct your business. Plus, these highly successful techniques are remarkably easy to use right from the start.

There are no cold calls, no lurid ads, no relying on professional associations to generate leads for you, and no sub-contracting to larger firms. That's because How To Successfully Market Your Local Service is an altogether different approach to marketing. And it's extremely effective -- so effective, that other service professionals who have used these little-known techniques tell me they now see no upward limit to their increased client base and profits.

In a minute, I'll give you the complete details on how these little-known secrets can build your client roster to overflowing in record time. But first, I'm going to let some of the service professionals that have been helped to build thriving practices tell you in their own words how successful the techniques in this program have been for them.

Everything you need to know to quickly and safely build a thriving, million dollar practice is revealed in complete, step-by-step detail. Here's an overview of what's included in this comprehensive program:

Here Are The Advantages You'll Gain

How to bring a constant, steady flow of new clients into your business. Discover how to use powerful Reverse Marketing techniques to get hundreds, even thousands of clients to come to you instead of you soliciting their business. Clients who contact you first are already predisposed to buy from you -- so your sales and profits increase dramatically with less advertising expense and effort.
Discover the simple secret to increasing your sales by 50%, 100%, and far more in the next 6 to 12 months. This set of powerful, yet simple techniques is so grounded in common sense, you'll kick yourself for not having recognized them sooner.
Why the real money in any business is in repeat sales to your existing clients.Ever wonder how book and CD clubs can give you your first selections free and all following selections at substantial discounts and still make money? The truth is, they're profiting like crazy. You'll discover why repeat sales are the easiest, most inexpensive sales to make. And you'll get a complete toolkit for maximizing this powerful strategy for your own business.
A simple, foolproof way to predetermine whether any ad or promotion you're considering using will be a success or failure before you ever invest a dime in it. Now you can bring in all the new business you need without wasting money needlessly.
Discover what clients really buy. This shocking secret can turn your business around in a hurry. Like a ship without a rudder, if you don't understand and apply this principle, your business will drift aimlessly.
How the myth of "having the best service" can flatten your sales. Why do so many businesses that offer excellent services fail or barely manage to make ends meet from month to month? And why do some of your competitors, whose services can't hold a candle to yours, sell more than you do? Because to thrive in business, you must be able to market effectively. Discover how to build an efficient marketing engine that consistently drives your sales and profits to new levels.
Proven ways to multiply the results you get from every dollar you spend on marketing, sales, and promotions. You'll never have to settle for a lukewarm, one-to-one return again. Every marketing dollar you spend will now do the job of 3, 5, or 10 dollars.
Learn how an ingenious technique called "shifting-the-risk" can result in very real sales increases of as much as 400% for almost any service imaginable.This is one of the simplest, safest techniques for getting as many new clients as you can possibly handle.
How to create a riveting Core Benefit Statement and use it to double your client base in record time. Take this quick quiz: In one sentence, write down the core benefit you give your clients that no one else does. Can't do it? Then you're cheating yourself out of your full profit potential.
How to save huge sums on all your ads and promotions. Using these techniques can often slash your advertising costs by 20 to 80 percent.
A crash course in writing powerful advertising copy. Most advertising copy is weak and ineffective. But a powerful, ethical approach called "client-sells-client" copy makes sure you get the kind of copy that pulls prospects in, makes them want to read every word, and converts them to paying clients.
Discover why dirt-cheap "low-tech" research vastly outperforms complex, time-consuming methods.You'll find out how to quickly and easily determine the real reasons why people buy from you -- and how to use that key information to bring even more new clients and dramatically increase your profits.
Referrals are the most effective way to get highly qualified leads for your business. Discover a simple, dignified way to get both active and inactive clients, other businesses, even prospects who never do business with you to send you as many referrals as you can handle.
A simple, five-minute change in your advertising copy can bring in tons of new business and result in windfall profits. Once you know exactly how and when to make this change, the sky's the limit.
How to find at least four new pockets of profit hidden within your business, and capitalize on them immediately. You could start banking these untapped profits in a matter of days.
Want to sell more of your services? Here's a secret you should know: Credibility is the crucial factor in the selling of any service. Discover how to get and effectively use all the credibility you'll ever need. Plus, how to ethically "borrow" another company's credibility and use it to sell tons of your services.
WARNING: One seemingly innocent marketing situation can flatten your sales and put you out of business in short order. Learn how to identify it before it happens and avoid it like the plague.
How to convert clients from being one-shot buyers into eager, repeat clients who buy from you again and again. Your business will experience a quantum leap in growth when you know how to upgrade clients from a single sale to a steady stream of ongoing, repeat business.
How to weed out and systematically "fire" clients who are difficult, don't value your services, or don't pay on time. And how to replace them with high-quality clients who are a pleasure to do business with.
What L.L Bean knows that not one business owner in a thousand is aware of. Once you understand this breakthrough concept and apply it to your own marketing, you'll be able to run circles around your competition.
Free publicity has turned many small businesses into huge corporations almost overnight (remember the Pet Rock?).You'll get complete details on using this invaluable form of marketing on both local and national levels to add major profits to your bottom line.
Discover seven powerful words that will turn your marketing around completely. This single concept alone will completely alter the way you view marketing. You'll shed old, useless procedures and streamline your marketing to a finely-tuned source of perpetual profits.
Master a simple, fast-acting technique that turns client complaints and refund requests into big profits for your business.
Gain an amazingly simple, solid technique that will put an immediate end to slow periods in your business -- even when times are tough!
How to use upgrade sales to reap the untapped profits hidden in your business. This technique is so easy to use, you can have it up and bringing in untapped profits in just twenty minutes. Plus, it's absolutely foolproof. I've never seen any business that used it fail to increase their profits. You'll get all the nuts-and-bolts details with specific examples of how to use it to start selling more of your services right away.
A little-known strategy that lets you dominate market share in any target market. Prospects and clients will now see you as the key resource in your field. So they won't even consider buying from anyone else... and they'll refer business associates, friends, neighbors, and relatives to you like crazy.
Discover how to mine the profits hidden in your client base -- without any "hard sell" tactics whatsoever. You'll learn how to do tens of thousands dollars more business with your clients -- and have them thank you for it.
Rocket your sales up another level with endorsed marketing. You'll get simple, proven endorsement techniques with detailed examples you can easily adapt to capitalize on your market. These powerful techniques alone, almost never used by the vast majority of businesses, could easily put an end to weak sales volume forever. Using the examples provided in the program, you can have this technique up and bringing in new sales in one week.
How to quickly determine which target markets have the best potential for you. Don't waste time and money on shallow markets. This technique makes sure you're getting maximum return for all your marketing efforts.
How to become the recognized leader in your industry. It's far easier than you might think and the impact on your bottom line can be immense.
Do you make the two most dangerous mistakes that can easily sabotage your advertising and marketing? Find out if they're damaging your business and learn how to put an end to them forever.
Supercharge your direct mail. Most direct mail strategies get 1/2 to 1% response. That doesn't cut it in today's competitive marketplace. You'll learn everything you need to know to consistently get an impressive 4% to 13% response -- and not for prospects requesting more information, but for actual clients who are ready to engage your services.
Discover how to create a powerful Core Benefit Statement that will place you head and shoulders above all your competition, resulting in more new clients, increased repeat business with existing clients, and a steady stream of highly qualified referrals.
Profit from "Instant Expertise" Information Products. Find out how to create a complete information product in three hours or less that will generate a steady flow of highly qualified leads in any industry.
Increase your sales with the Reverse Marketing Profit Ladder. Here's a simple, dignified tool for quickly upgrading prospects from "just interested" to paying clients.
Add a lucrative income stream to your business with Sponsored Expertise. Find out how to get strategic partners to promote your services to hundreds of highly qualified prospective clients. Plus, how to insure that your sponsoring partners use the exact message you want to maximize your sales and profits.
Sell more of your services with Showcase Seminars. This is an ingenious way to get prospects to actually pay you to decide whether they want to do business with you. I'll also show you how to get the maximum number of your attendees to line up and buy your services right away.
Get impressive results with Reversed Perspective Advertising. Nothing will kill your advertising efforts quicker than the traditional approach to creating ads, prospecting letters, and sales letters. Reversed Perspective Advertising is a unique method that eliminates the most common problems from traditional advertising and makes all your advertising much more effective. Never settle for disappointing results again!
Plus much, much more!

The Success You've Worked
So Hard To Achieve Can Now Be Yours

That's a partial overview of the program. There's actually much more than I have room to cover in this letter, but I'm sure you get the picture.

Here's What's Included In This Innovative Program

This in-depth program gives you a multitude of powerful advantages. You get everything I've just covered above, plus much more, in the following components:

How To Successfully Market Your Local Service.

This comprehensive, 296-page manual is the foundation of the entire program. Everything I've just shown you is covered in complete detail. Most marketing material tells you what to do and very little else. That's not the case here. Not only are you told what to do, the reasoning behind every step you take is thoroughly explained. And, most important of all, you are given complete step-by-step details showing you precisely how to carry out each step.

In addition, the manual has dozens of actual ads, lead generation pieces, marketing plans, and other marketing documents that have sold millions of dollars worth of professional services. You're free to copy them, change them, or use them any way you want to be as successful as possible in your own professional service practice.

That in itself is quite a lot. But it's just the tip of the iceberg. You see, we have put together the most comprehensive package you could ever ask for. Nothing has been left for you to wonder about. Take a look at these business-building bonuses:

BONUS #1: Convenient Answers To All Your Questions

Even with everything you get, because this information is so new to you, you may still have questions you'd like answered. Here's a powerful solution.

We have recorded four hours on audio of live questions and answers with other service professionals just like you who have used this remarkable program to achieve the success they deserve. Just like you, they had little or no background in marketing.

You'll get four full 4 hours of audio featuring just about every question and answer you could possibly think of. Everything from the best ways to start marketing your services... to how to get dozens of highly qualified clients to contact you... actual Ideal Customer Profiles... shortcuts to powerful Core Benefit Statements... how to increase your rates without losing a single client... dignified lead generation techniques that work like magic... selling your services on the web... which marketing techniques to use for almost every situation imaginable... dozens of tips, strategies, and techniques for making your practice as profitable as possible... plus much, much more than I possibly have room to list here.

This 4-MP3 instantly downloadable program is called Secrets Of Successfully Marketing Your Professional Services. On its own, this powerful program sells for $137. But it's yours free as part of this comprehensive program.

BONUS #2: The Million Dollar Practice Advertising Arsenal

This is a huge collection of all the ads, sales letters, promotions, telephone scripts, press releases, joint venture agreements, and everything else you'll ever need to fuel your million-dollar professional services practice. These are actual, successful marketing pieces, not some hypothetical textbook examples.

Each piece has been used to produce hundreds of thousands of dollars in real business. You also get a complete guide with precise instructions for how and when to use each powerful marketing piece. On its own, this powerful resource will pay you back many times over the entire cost of the program. And normally, it's priced at $197. But you get it free as part of the program package.

BONUS #3: Opportunity Cycle Selling

This special report reveals a unique method for making sure you're in front of your clients when they want to buy, not just when you want to sell. Studies have shown that 80% of all clients buy the service they inquire about -- but not from the original firm they first spoke to. That's because most service professionals drop a prospect who isn't ready to buy right away.

If you market this way, you're missing out on an immense, untapped resource. Opportunity Cycle Selling is a simple, inexpensive way to guide your prospects up the selling ladder -- from suspect to prospect to long-term client.

BONUS #4: The Quick-Start Guide To
Marketing Your Local Service

After seeing everything you get so far, you may be asking yourself, "Where do I start? How do I know which techniques will actually work best for marketing my services?"

Don't worry, we got it covered. This special guide is specifically designed to give you a simple step-by-step approach for doubling your client base in just six to twelve months. We have taken all the guess work out of it for you. You get a detailed, easy-to-implement plan that will let you hit the ground running and start increasing your profits from day one.

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