Services Marketing Program To Sell Your Services
Throughout the course you will be shown that services marketing is not the same as selling your service. It can be done in a dignified and professional way. You will learn how to successfully market your local service by using techniques that drive your potential customers to seek you out. They will come to you.
So, what’s the problem?
From the moment you entered college, through graduate school, and within the continuing education presented by the professional associations you belong to, one message has constantly been hammered home:
Having the best skills is the key
to building a thriving, successful practice
We're all taught this. And we all buy into it, lock, stock, and barrel. Why? Because, on the surface, it sounds good.
It only makes sense that the most skilled practitioner will get the lion's share of the business. After all, doesn't everybody want to do business with the best, brightest professional available?
Secondly, it feeds into our fears. It soothes our fears. "Whew! That's great! For a minute I thought I was going to have to sell my services to people. And I'd rather eat raw fish guts than have to sell something to people."
But there are two problems here:
· Problem #1: It simply isn't true. Having the best skills doesn't guarantee anything when it comes to being a successful service professional.
· Problem #2: You are going to have to sell your services. But you'll do it in a dignified, professional manner – no different from the way you actually provide your service.
Problem #1: Having the best skills doesn't guarantee anything when it comes to being a successful service professional
I've covered this before, but you've been beaten over the head with misinformation so often, this point bears repeating. Having great skills is important. You must be able to provide the service you offer in a competent, professional manner. But that's all that having great skills gives you – the ability to deliver your service professionally.
Having great skills does not affect how many people do business with you. At least, not until you've been in business for many, many years. In order to capitalize on great skills alone, and have all the business you need come to you, you either have to have been in business for a decade or so, or you have to have a book you wrote make the best-seller list.
Problem #2: You are going to have to sell your services
To most professionals, the very idea of selling is completely repugnant. Do you hate the idea of twisting peoples' arms to sell them something they really don't want in the first place? Are you repelled by the idea of being some slick huckster making a bunch of inflated promises you know you can't possibly keep?
Great!
I'm the same way. That slick, used-car salesman approach completely turns me off. And I'll tell you something even more important: it turns clients off too. You can't afford to market your practice that way. It's downright bad for business.
And that's the good news – because in teaching you how to effectively market your services, I make two very important assumptions:
1. You provide an excellent service that clients want and need
2. Your clients benefit by hiring you to provide your service
And since these two assumptions are true, you'll never have to rely on slick, huckster-like marketing. All you really have to do is learn professional, dignified ways to promote your service as well as you provide your service.
That's what this services marketing program is really about. You will bring the same professional approach to your marketing as you do to providing your service. There will be no difference whatsoever between the quality of your marketing and the quality of the service you provide.
Services Marketing Program | 